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DIANE VON FURSTENBERG

ROLE

Visual Merchandising

REPORTING TO

NYC HQ Visual Merchandising Manager & Regional Manager

DURATION

2018-2019

RESPONSIBILIES

Floor Plan Zoning
Fixture Movement
B2C Relationship Building
Market Knowledge

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Key Contributions

1

OBJECTIVE

Maintain a high standard of excellence across all touchpoints, including merchandising, visuals, fixtures, and florals.

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IMG_1880_Original.jpg

2

APPROACH

Hands-on organization of installations, incorporating market trends and HQ feedback to keep merchandising modern and refined. 

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IMG_0827_Original.jpg

3

IMPACT

Successfully integrated collections, visuals, and fixtures, strengthening brand identity and driving a positive trend in traffic and sales.

DEMONSTRATED SKILLS

Clear Communication
Strong Visual Eye
Trend Analysis
In-Store Design
Brand Positioning

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CREATIVE HIGHLIGHTS

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