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DIANE VON FURSTENBERG
ROLE
Visual Merchandising
REPORTING TO
NYC HQ Visual Merchandising Manager & Regional Manager
DURATION
2018-2019
RESPONSIBILIES
Floor Plan Zoning
Fixture Movement
B2C Relationship Building
Market Knowledge

Key Contributions
1
OBJECTIVE
Maintain a high standard of excellence across all touchpoints, including merchandising, visuals, fixtures, and florals.


2
APPROACH
Hands-on organization of installations, incorporating market trends and HQ feedback to keep merchandising modern and refined.


3
IMPACT
Successfully integrated collections, visuals, and fixtures, strengthening brand identity and driving a positive trend in traffic and sales.
DEMONSTRATED SKILLS
Clear Communication
Strong Visual Eye
Trend Analysis
In-Store Design
Brand Positioning

CREATIVE HIGHLIGHTS



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